Categotry Archives: Promotion

The art of writing an effective sales page

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The world is going the virtual way! There is no doubt about it. It began with online booking of tickets moved on to online banking and within a year we had created an entire new niche in the virtual domain called internet marketing.

People quickly realized that everyone was online at least for some time during the day. And they learned to use face book, twitter and pinterest to talk about their products and services.
Even as we write this article, we know that this is quickly changing to short concise write ups for smart phone apps these days.

Which brings us to the center point of the matter – How can we effectively use the virtual medium to sell our products and services?

Real life ‘word of mouth’ advertising or advertising over the mass media (TV, Radio and Newspapers) are an expensive way of marketing your products/services.
Internet marketing on the other hand – is free and serves the purpose for which it was created very effectively.
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Essentials for creating some great personal website portfolios

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A personal website portfolio is essentially a self promotion tool that is meant to market yourself and the skills you possess to potential clients or even employers. Such a website should showcase the kind of work you undertake and also facilitate a hassle-free means for people to contact you. A personal website portfolio also allows you to build a strong online presence that always presents plenty of benefits especially for creative individuals like web designers, photographers or even writers. However, creating such a website isn’t a simple task, and there are many factors you need to reflect on to arrive at a perfect solution. Some of which include:

Create an excellent logoGood Logo

The first thing users see when they review your website is your logo. Make sure you design a captivating logo that doesn’t have to be your name. Nevertheless if you are keen on self promotion integrating your name into the logo you design is always an excellent idea.

Integrate an appropriate tagline

A tagline is a good addition to some great personal website portfolio that delivers results. In essence it should be a brief summary of what you do best and how you do it.

The portfolio

As the name suggests a personal website portfolio is all about showcasing your work. Ensure you add screenshots and images of the work you have handled previously to let potential clients to easily review it and determine if you worth the effort of contacting. Always use clear and high quality images as well as links to the live versions of the websites you have worked on. Which should also be accompanied by precise descriptions for every project you showcase. It is also a good idea to include testimonials from previous clients, which allows prospective customers to ascertain how good the services you offer really are.

Services

While a tagline summarizes your skills and experience, adding a services section can enable you to go into detail into the work you do and how you do it.

About me

It doesn’t hurt to add an about me section that lets users see the person behind the website. Try to include your background, academic merits your experience and also a recent snapshot of yourself, which always adds an element of trust.

Contact me

contact me page

You should also integrate a contact me segment into your personal website portfolio. That ideally should be a straightforward form which makes it infinitely easier for users to contact you and ask you specific questions they may have about your work.

Social media plugins

Finally you ought to add plugins to your various social media accounts that will enable visitors to your website to follow you and keep abreast of your day to day activities. Which also lets them familiarize themselves with your core values and other interests that you have that in turn creates the much needed trust to win over clients.

To get an excellent idea of how some of the great personal website portfolios look like the following are links you should check out.

50 Beautiful And Creative Portfolio Designs

Personal Portfolios

Personal Portfolio

40 brilliant design portfolios to inspire you

50 Inspirational and Creative Portfolios Sites

7 Interesting Ways to Promote Infographics

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infographics promotion

Sharing infographics may be hard because of the noise that comes along with it. Even the most beautiful infographics require lots of promotion to get quality backlinks and generate many shares. Below are some useful tips, tricks and ways on how to best promote infographics especially if you have them in your pipeline.

1. Optimize your infographic.

It is important to start thinking how you will promote your infographic while writing it. This allows you to include all the relevant keywords for people to find it easily on search engines. Try to research on Google Adwords to get the best keywords for infographics and the tags that you will be using. Finally include most of your primary keywords in the title for it to be found easily on Google.

2. Encourage sharing.

Sharing is the easiest and the most effective way of promoting an infographic. You will have many people sharing it with their friend and followers on social media thus spreading the word about your new infographic. Make sure you have social sharing buttons for the major social networks at the bottom or top of your infographic post. It is also imperative to include a call to action aspect at the end of your post. These basic methods will grow your social media shares.

3. Promote them on social media.

share infographicsInfographics can be shared easily and many people are now sharing them on social media. Take them to all the major social networks and start promoting them heavily. Share them on Google+ and facebook, Instagram, tweet about them, Flickr and Pinterest. Include calls to action in your posts, tweets and encourage people to share them with their followers and friends. However, remember to leave enough space in your posts and tweets for people to retweet them easily without leaving out anything important.

4. Translate your infographic.

If you are intending to serve an international audience, you should translate your infographics using high profile languages like Spanish and Chinese. This translation is not hard and it won’t require cost you too much, but it will increase the virality of the infographics. You will definitely get more social media shares, more traffic and engagements that will increase your brand.

5. Create a short video

Most people on the internet like videos and images. You can therefore make a video version of your infographic, share i on social networks and put it on YouTube. Having both image and video gives you a better chance of getting more quality shares. You can deconstruct a video and add some music or create a PowerPoint presentation that you share to get more traffic and shares.

6. Try to tease your audience.

You can promote your infographics by creating two different versions: a normal infographic and a teaser version that shows the snippets of the infographic. The teaser will attract people who may end up visiting your website.

7. Add your infographic to your list.

Once you post an infographic that adds value to your subscribers, make sure you send a quick email to let them know about it. This will encourage more engagement especially if you have a loyal responsive list and generate traffic back to your site.

Finally, a great infographic promotion tutorial from David McBee

Image credits: clearlym.com