The world is going the virtual way! There is no doubt about it. It began with online booking of tickets moved on to online banking and within a year we had created an entire new niche in the virtual domain called internet marketing.

People quickly realized that everyone was online at least for some time during the day. And they learned to use face book, twitter and pinterest to talk about their products and services.
Even as we write this article, we know that this is quickly changing to short concise write ups for smart phone apps these days.

Which brings us to the center point of the matter – How can we effectively use the virtual medium to sell our products and services?

Real life ‘word of mouth’ advertising or advertising over the mass media (TV, Radio and Newspapers) are an expensive way of marketing your products/services.
Internet marketing on the other hand – is free and serves the purpose for which it was created very effectively.
Continue reading →