Monthly Archives: January 2014

7 Interesting Ways to Promote Infographics

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Sharing infographics may be hard because of the noise that comes along with it. Even the most beautiful infographics require lots of promotion to get quality backlinks and generate many shares. Below are some useful tips, tricks and ways on how to best promote infographics especially if you have them in your pipeline.

1. Optimize your infographic.

It is important to start thinking how you will promote your infographic while writing it. This allows you to include all the relevant keywords for people to find it easily on search engines. Try to research on Google Adwords to get the best keywords for infographics and the tags that you will be using. Finally include most of your primary keywords in the title for it to be found easily on Google.

2. Encourage sharing.

Sharing is the easiest and the most effective way of promoting an infographic. You will have many people sharing it with their friend and followers on social media thus spreading the word about your new infographic. Make sure you have social sharing buttons for the major social networks at the bottom or top of your infographic post. It is also imperative to include a call to action aspect at the end of your post. These basic methods will grow your social media shares.

3. Promote them on social media.

share infographicsInfographics can be shared easily and many people are now sharing them on social media. Take them to all the major social networks and start promoting them heavily. Share them on Google+ and facebook, Instagram, tweet about them, Flickr and Pinterest. Include calls to action in your posts, tweets and encourage people to share them with their followers and friends. However, remember to leave enough space in your posts and tweets for people to retweet them easily without leaving out anything important.

4. Translate your infographic.

If you are intending to serve an international audience, you should translate your infographics using high profile languages like Spanish and Chinese. This translation is not hard and it won’t require cost you too much, but it will increase the virality of the infographics. You will definitely get more social media shares, more traffic and engagements that will increase your brand.

5. Create a short video

Most people on the internet like videos and images. You can therefore make a video version of your infographic, share i on social networks and put it on YouTube. Having both image and video gives you a better chance of getting more quality shares. You can deconstruct a video and add some music or create a PowerPoint presentation that you share to get more traffic and shares.

6. Try to tease your audience.

You can promote your infographics by creating two different versions: a normal infographic and a teaser version that shows the snippets of the infographic. The teaser will attract people who may end up visiting your website.

7. Add your infographic to your list.

Once you post an infographic that adds value to your subscribers, make sure you send a quick email to let them know about it. This will encourage more engagement especially if you have a loyal responsive list and generate traffic back to your site.

Finally, a great infographic promotion tutorial from David McBee

Image credits: clearlym.com

Hosting A Website In XAMPP

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XAMPP is a “free and open source cross-platform web server solution package” that makes it very easy to create a web server on your local machine. It is available for various Unix flavors, and for Windows, which is the version we will look at in this article.

Installing and running Xampp

xampp control panel Installing Xampp is a straightforward process.(Link to: XAMPP for windows) You just download the executable file and run it. All you need to do is specify where you want Xampp to install. If you accept the default installation, Xampp will install an Apache server, PHP, MySQL and PHPMyAdmin on your computer.

Before you can run the Apache server, you will need to make two small changes to the configuration. The default port that Xampp installs is port 80, and you need to change this to another value, for example 8000. Use a text editor to open the file c:\xampp\apache\conf\httpd.conf. Locate the line Listen 80 and change it to Listen 8000. Next, locate the line ServerName localhost:80 and change the 80 to 8000. Save the file.

In the Xampp root folder, there will be a file named xampp-control.exe. Double click this to open the control screen. Click the Start button for the Apache server. In your browser address bar, type in http://localhost:8000/ and you should see a message congratulating you on your successful installation.

Testing your website

Set up a folder, let’s say “mysite.com” in c:\xampp\htdocs, so you now have c:\xampp\htdocs\mysite.com. Copy all your web pages in here. Assuming you have an index.html file in the folder, typing http://localhost:8000/mysite.com in your browser will bring up your home page.

Going public

This is where it gets tricky. You will need your ISP allocated IP address, and the IP address, username and password for your router. Access your router by typing its IP address into your browser. You have to unblock port 8000, and how you do so depends on what router you are using. Next, go back to edit httpd.conf and change ServerName localhost:8000, replacing localhost with your IP address.

Problems using your local XAMPP for hosting your websites

You now know the basics of how to host website in xampp, but setting up your machine as a web server is fraught with problems. These are just some things to be aware of:

  1. Security is a prime concern, since you are letting the whole world access your computer.
  2. The outside world has to access your site using your IP address, unless you pay for a domain name to be associated with it.
  3. ISPs often allocate different IP addresses each time you login. Every time that happens your website will be unavailable until you reconfigure.
  4. Data, images, files etc. must be uploaded from your computer. Most ISPs are optimized for downloading, and upload speeds are very, very slow.
  5. You have to leave your PC on all the time. When your PC is down, so is your website.

The cost of running your PC 24/7, of associating a domain name with your IP address, and of putting backups in place will probably exceed the cost of using a hosting service. The time you spend poring over logs, and checking that everything is running fine may not justify the savings of having your own web server.